Grape Town Hotel is a comprehensive project that includes key visual, wayfinding, brand hero and advertising materials. The concept is united by a harmonious color palette, where bottle green and deep navy blue dominate the interiors, giving them a unique character.

The entire project was created based on the idea that the “Wine Town” theme should be felt at every step. The design refers to the beauty of the region, presenting wine-related slogans, maps with local attractions, including all the vineyards in the area. In addition, archival photographs in the corridors of the hotel show the history of Zielona Gora, the rich tradition of wine and fascinating stories and trivia related to wine, creating an unforgettable atmosphere that introduces guests to the magical world of wine.

‍